Since publishing my two free ebooks Cracking the LinkedIn Sales Code and
LinkedIn Sales Secrets Revealed, I get asked tons of question about how to
use LinkedIn best. One of the most contentious issues relates to the use of
Numerous people have written to tell me it's a total waste of time -- that
they never get responses from it. Yet, our 2013 survey results showed that
top sellers used it nearly 4 times more than all other respondents.
And, InsideSales.com reports a 700% increase in response rates when they use
InMail - over sending the exact same message via email. According to them,
it's especially effective with senior executives.
Here are three tips to help you get the best response from LinkedIn Inmail:
1. Message quality is crucial. "Pitch" InMails that hype your products,
services or company never work. Period. So if you're not getting responses,
Check these resources from colleagues whom I highly respect:
By Leisa Mohler-Erickson
In this ebook, Leisa says, "Back to basics" strategies are akin to
rearranging the deck chairs on the Titanic --a losing proposition to
effectively leapfrog the competition." She's absolutely right. Achieving an
A-game requires a laser-focus on driving meaningful behavioral shifts
throughout the ranks.
Download A-Game Selling
100 B2B Sales Interview Questions
By Lee Salz
If you're a sales manager, you'll love this ebook because Lee nets out
everything you n... (more)
Yup! Selling to Big Companies is totally free as an ebook from January 4th -
My publisher (Kaplan) is running a special promotion for Nook, iPad and Sony
eReader users during that period.
Just click here to learn how to get your copy of this Fortune "must read",
P.S. If you like this book, you'll really like my newest one -- SNAP Selling!
Did you catch Clint Eastwood’s conversation with an empty chair at the
recent 2012 Republican convention? During his short speech, he talked to an
invisible Obama about what was wrong with American politics.
Within minutes, Twitter was flooded with photos that people took of
themselves doing the same thing. Dubbed ‘Eastwooding,’ this spread
offline as voters around the country proclaimed Monday as “National Empty
Chair Day” instead of “Labor Day.”
The truth is, many people thought that Clint Eastwood was off his rocker when
he gave this rambling speech. He may have been, but tha... (more)
Today's post from the Chamber of Commerce features business-growth advice for
Business blogs are a great way to give potential clients free information and
boost your brand. Where some companies go wrong, however, is in the
execution. To achieve optimal success, a blog must be a living, breathing,
integral part of your online persona.
Here are a few ways to be sure that your company blog is driving sales
success for your business:
Talk about things other than your goods or services. Post entries on industry
trends, new products and events in your industry. Don't ... (more)