Salespeople spend an inordinate amount of time developing cold call emails,
hoping they'll create the perfect message that will get prospects to say,
"Yes! I want to meet with you immediately."
That would be great, but it takes a lot of practice to find the best way to
pique your prospects' interest. Here are 3 ways to evaluate the effectiveness
of your prospecting email:
Last Friday, I was on the edge. Literally. I was speaking to a group of sales
professionals. Some were new to sales; most were experienced pros.
I was doing a totally new keynote on AGILE SELLING, sharing strategies on how
to quickly learn new things so you could stay at the top of your game –
or to get there.
Now, you probably don't think of me being nervous about doing new things, but
I am. I want my keynotes and workshops to be awesome experiences for everyone
It took me a long time to prepare.
This is the most important blog post I've ever written. It's about what
happened exactly one year ago today. Please read it and share it with
Last week a friend told me about a recent fender bender. While driving, he'd
been dictating an email on his cell phone. He wanted to get a few extra
things done before he got to the office.
We all do things like that. Multitasking is a way of life. It's our strategy
to keep up with our whirlwind of a job. In the car, we'll make calls, catch
up on messages and text people when we’re running late.
That’s exactly what Carla Brennan ... (more)
You know what I hate? Not knowing if my prospect has opened my emails ...
wondering if they disappeared into a black hole ... and never being able to
catch them on the phone. I suspect you feel the same way.
That's why I wanted to let you know about Signals, a new, free and easy
email prospecting tool that I'm loving. Here's why:
Here's a typical exchange between a prospect and a salesperson when this
common sales objection is raised:
Prospect: "We're already working with xyz firm." Seller: "Oh. How are they
doing for you?" Prospect: "They're okay." Seller: "What will it take to
get you to switch?" Prospect: "We're not interested." Click!
Clearly, that's not working.