Don't miss this FREE, but invaluable session!
With all the data out there, a big challenge for today's sales and marketing
teams is knowing what to pay attention to. Our customers and prospects are
overwhelmed as well. Yet to be effective, we need to cut through all this
"noise" to connect with them.
In this 1-hour webinar with me & Joe Lucas (smart guy from InsideView),
you'll discover how to:
When your prospect has decided to change from the status quo, they start
seriously considering their options. How can you differentiate yourself from
others who are also competing for their business?
Most salespeople feel compelled to brag about their company's service or talk
about all the awards their company won. Everyone does that. It's not
True competitive differentiation comes from helping your prospect make a good
decision. Here's the most effective thing you can say:
Last Friday, I was on the edge. Literally. I was speaking to a group of sales
professionals. Some were new to sales; most were experienced pros.
I was doing a totally new keynote on AGILE SELLING, sharing strategies on how
to quickly learn new things so you could stay at the top of your game –
or to get there.
Now, you probably don't think of me being nervous about doing new things, but
I am. I want my keynotes and workshops to be awesome experiences for everyone
It took me a long time to prepare.
Decision makers don't care about your porduct's speed, specifications, or
efficiency. They don't care about the wonderful methodology you use.
Your offering is simply a tool. They care only about the results your
offering delivers for them.
Buyers are particularly attracted to phrases that are linked to their
business goals and objectives. Start speaking in these terms and you'll
definitely attract their attention:
Increased revenues or profitability Faster time to market Decreased costs
Improved operational efficiency Revitalizing the organization Enhancing
customer loyalty Inc... (more)
This is the most important blog post I've ever written. It's about what
happened exactly one year ago today. Please read it and share it with
Last week a friend told me about a recent fender bender. While driving, he'd
been dictating an email on his cell phone. He wanted to get a few extra
things done before he got to the office.
We all do things like that. Multitasking is a way of life. It's our strategy
to keep up with our whirlwind of a job. In the car, we'll make calls, catch
up on messages and text people when we’re running late.
That’s exactly what Carla Brennan ... (more)